These days, for Internet marketers, SEO has become a vital tool to improve a websites visibility in search results of popular search engines such as; Google, Yahoo, Bing etc, simply because it is also an effective way to drive in traffic to your website.
If your main objective is to see an increase in targeted traffic flow to your website within search engines results, then you simply have to optimize your web content in order to convert potential prospects into sales and profits.
If your strategic business plans consists of building a major presence online with the intent of generating additional targeted traffic, then it is essential to have an established SEO strategy in place.
Here are 3 useful tips by SEO expert Carmelo Cerrelli to remember when crafting an effective SEO strategy for your business:
Finding the Right Keywords
Finding the right keywords for your website is an important aspect of effective SEO marketing and is essential in driving targeted traffic back to your website.
When crafting keywords, remember to think about what people would realistically type into the search bar.
It is important to think of your keywords as search terms. What would someone type into Google if they were searching for information about the products or services you offer?
The two most important areas for your keywords to be found are in your title tag and your page header. However, you should be aware of keyword stuffing which could get you banned as a spammer.
Build a Link Network
Link building is the most effective way to drive targeted traffic to and from your website, by utilizing third-party links that point to other websites to boost your own website's popularity.
However, building a link network takes patience and needs to be monitored over time.
You should start by providing quality written content that encourages people to share in order to get inbound links to come naturally to your website.
Provide Valuable Content
Search engines along with people love to read fresh content. The content on your website needs to be fresh and updated frequently so that your visitors and search engines come back on a regualar basis to read new articles.
In order to stay at the top of search engine result page (SERP), provide high quality and unique content that your target audience finds useful and relevant, which will in return will improve your website’s ranking and increase the number of incoming links.
You should frequently provide useful and valuable content to your target audience through social media and publishing blogs in order to encourage and allow followers to like, share, and comment on.
Always keep in mind, when it comes to written content, think quality over quantity in order to drive more traffic to your website and gain popularity among your targeted audience.
In the end, these three tips by SEO expert Carmelo Cerrelli are very powerful when crafting a sound SEO strategy, as they provide valuable guidelines for every site owner who aims to be at the of search engine rankings.